I J F T M R
International Journal of Futuristic Trends in Multidisciplinary Research
IJFTMR Volume II, Issue II, February - 2015
(Paper ID: 22ER282201501)
Newfangled facet of Matrimonial relationship in novel of Shobha De : “Starry Night “ and Snapshot “
Document Information:
Title: Newfangled facet of Matrimonial relationship in novel of Shobha De : “Starry Night “ and Snapshot “
Author(s): Dhaivatsinh B Rathod,Takshashila college of Engineering and Technology,Head of Department, General Department Dhaivatrathod74@hotmail.com
Citation: Dhaivatsinh B Rathod " Newfangled facet of Matrimonial relationship in novel of Shobha De : “Starry Night “ and Snapshot “", IJFTMR Volume II, Issue II, February - 2015, Pages: 1-3
Keywords: Casting simulation, E-Foundry, Algorithm, Shrinkage
Article type: Research paper
DOI: 10/03/2015
Publisher:Akshar Publication
Abstract: Due the rise of feminism, women become aware of her right as individual and as human being. As a reaction, they are ready to throw out the conventional values and start living their life on their own condition which affected their attitude and life style as well as so call pious institute of society called marriage. The changing reality of marital relationship is realistically reflected by Shobha De though her fictions. Shobha De has portrayed the hollowness, loveless, boring lacking of effectualness marital relationship which is not able to give emotional security and satisfaction of relationship in her fictional world. She probes into psyche of women and their situation, frustration as well as struggle as far as marital relationship is concern. She realistically reflect that marriage is not a bed full of flowers but it consist of responsibility to create a successful relationship along with keeping balance between personal and social life. Lacking of this balance may leads a frustration, unsuccessful and boring relationship that becomes causes of destruction of relationship in life. Shboha De’s women characters reject the conventional concept of marriage that demand sacrifice and suppression of their feeling but are bold enough redefine it in their own terms. They have courage to satisfied their need outside of marriage secretly. De like to advice women that marriage is a compromise but they should aware of their economic independence before taking the decision of marriage for a comfortable existence. Women in Shobha De’s novels do not hesitate to keep extra or pre-marital relationship. They live a hierocratic life, having extra –marital relationship and pre-martial relationship as part of life and never hesitate to enjoy the sensual pleasure outside of marriage that work for them as ventilator to breath freesh air of sensual pleasure. Keywords: Marriage, Extra-Marital Relationship, Sexual s a ti sf a cti o n.
(Paper ID: 22ER282201502)
Theme of Alienation In Selected Novels of Krishna Sobti
Document Information:
Title: Theme of Alienation In Selected Novels of Krishna Sobti
Author(s): Dhaivatsinh B Rathod,Takshashila college of Engineering and Technology,Head of Department, General Department Dhaivatrathod74@hotmail.com
Citation: Dhaivatsinh B Rathod " Theme of Alienation In Selected Novels of Krishna Sobti", IJFTMR Volume II, Issue II, February - 2015, Pages: 4-5
Keywords: Casting simulation, E-Foundry, Algorithm, Shrinkage
Article type: Research paper
DOI: 10/03/2015
Publisher:Akshar Publication
Abstract: Krishna Sobti, the illumine star of creativity in Hindi literature, has given the voice to Indian women’s problems and their suffering which is highlighting feature of her writing. Though she refused to be a feminist writer, her fictional work deals with the question of women identity in this patriarchal Indian society. In the canvas of her creative fiction, Sobti draws the twist and turns of their fates and their struggle as well as their desire, conflict between ethics or social norms and personal desire, social impact on their desire and their role of as women in patriarchal world.
(Paper ID: 22ER282201503)
Go Green (A Case Study of Green Banking Initiatives of ICICI Bank Limited)
Document Information:
Title: Go Green (A Case Study of Green Banking Initiatives of ICICI Bank Limited)
Author(s): Dr. S. Gayathry, Assistant Professor, SRM B School, SRM University, gayathry69@yahoo.co.in
Citation: Dr. S. Gayathry " Go Green (A Case Study of Green Banking Initiatives of ICICI Bank Limited)", IJFTMR Volume II, Issue II, February - 2015, Pages: 6-10
Keywords: Green Banking, green incentives, green communication.
Article type: Research paper
DOI: 10/03/2015
Publisher:Akshar Publication
Abstract:
The supreme reality of our time is the vulnerability of our planet-John .F. Kennedy
ICICI Bank is India's largest private sector bank with total assets of Rs. 5,367.95 billion (US$ 99 billion) at March 31, 2013 and profit after tax Rs. 83.25 billion (US$ 1,533 million) for the year ended March 31, 2013. The Bank has a network of 3,351 branches and 10,486 ATMs in India, and has a presence in 19 countries, including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. ICICI bank has launched their green banking activities in the name of “GO GREEN”. Their green initiatives aimed at customers are driven by the objective of collaborating each of their customers and making Green a part of life. These initiatives range from green offerings/ incentives, green engagement to green communication to their customers. This paper attempts to study and analyse the green banking initiatives of ICICI Bank Limited in helping the Indian banking sector to march towards a greener future.
(Paper ID: 22ER282201504)
Technology Driven Financial Inclusion for Bottom of Pyramid
Document Information:
Title: Technology Driven Financial Inclusion for Bottom of Pyramid
Author(s): Dr. Shubham Goswami, Assistant Professor, School of Management, Sir Padampat Singhania University, Bhatewar, Udaipur-313601, shubham.goswami@spsu.ac.in, Dr. Vineet Chouhan, Assistant Professor, School of Management, Sir Padampat Singhania University, Bhatewar, Udaipur-313601, Email ID: vineet.chouhan@spsu.ac.in
Citation: Dr. Shubham Goswami & Dr. Vineet Chouhan" Technology Driven Financial Inclusion for Bottom of Pyramid", IJFTMR Volume II, Issue II, February - 2015, Pages: 11-16
Keywords: mobile technology, financial inclusion, bottom of pyramid.
Article type: Research paper
DOI: 10/03/2015
Publisher:Akshar Publication
Abstract: The unbanked is estimated to exceed two billion people worldwide and this isn’t a problem limited to the emerging economies. Financial exclusion looms large in several growing economies across the world and also contributes to the socio-economic divide.The potential of technology especially mobile phones are contributing in meeting this financial inclusion challenge driven by rapid expansion of networks into previously un-served regions. It is becoming a low-cost accessible delivery channel for financial information, services and transactions, thus facilitating innovations including micro-payments and a mobile banking. The paper presents some cases from developing economies, demonstrating opportunities to service provider for reducing the cost of operations without compromising on customer experience and security.
(Paper ID: 22ER282201505)
Services Marketing In Hotel Industry - Consumer Behavior towards Ready-To-Eat Food Products
Document Information:
Title: Services Marketing In Hotel Industry - Consumer Behavior towards Ready-To-Eat Food Products
Author(s): V.Tamilarasu, Assistant Professor, Department of Management, AJK Group of Instutions Navakkari Coimbatore, Velorhrtamil@gmail.com, Co- Author : Ramesh Full – Time Research Scholar Periyar institute of Management Studies (PRIMS) Salem
Citation: V.Tamilarasu & Ramesh "Services Marketing In Hotel Industry - Consumer Behavior towards Ready-To-Eat Food Products", IJFTMR Volume II, Issue II, February - 2015, Pages: 17-22
Keywords: Consumer Motivation, Consumer Behavior, Purchase Behavior, Customer Loyalty
Article type: Research paper
DOI: 10/03/2015
Publisher:Akshar Publication
Abstract: This report examines the different aspects of consumer behavior in relation to the marketing strategies adopted by companies in the context of the present-day society in order to get a better perspective of the new-age customer. And it also examines issues such as consumer motivation, personality and consumer behavior, decision making processes, purchase behavior, post purchase behavior, customer loyalty, negative post purchase behavior, emerging trends and segmentation, and multiple sub-cultural consumers.
(Paper ID: 22ER282201506)
Use of WhtsApp to develop English Language Skills of ELT Students
Document Information:
Title: Use of WhtsApp to develop English Language Skills of ELT Students
Author(s): Mr. Bharat Vadhiya, Assistant Professor, Department of AS & H (CS), Sardar Vallabhbhai Patel Institute of Technology, Vasad
Citation: Mr. Bharat Vadhiya "Use of WhtsApp to develop English Language Skills of ELT Students", IJFTMR Volume II, Issue II, February - 2015, Pages: 23-24
Keywords: Mobile technology, WhatsApp, ELS, Teaching- Learning.
Article type: Research paper
DOI: 10/03/2015
Publisher:Akshar Publication
Abstract: The research paper focuses on English Language Skills of teaching learning process by using WhatsApp of ELT students in Gujarat(India). It has proved that expertise in English Language Skills is an inevitable, necessity in this ever-changing education world of throat-cut competition. Proficiency in English Language Skills(ELS) make sure successful career as well as it provides market ready platform to the students. In recent era, technology has influenced human lives at a great extent. In last decade, we have witnessed revolution as especially in mobile technology. With the advent of smart phones, human lives have been changed drastically. Specially, Youngsters of this generation have developed a great interest in mobile technology. Because, mobile has become a part of their life. Therefore, we, the teacher of English Language Skills (ELS) need to utilize the advantages of mobile technology in teaching learning ELS to the students.We need to start using mobile technology to our advantage. WhatsApp is a messaging application which has been user friendly and favorite among youngster. This research paper focuses on how WhatsApp can be used in teaching learning English Language Skills (ELS) of the students of Gujarat. In this research paper,The survey was carried out with a total sample of 25 students pursuing their M.A. in ELT (Semester II and IV) of Sardar Patel University. The gathered information was coded and percentages. I have used survey questionnaire method for data collection. The result of the study indicates that young techno savvy English Language Teaching (ELT) students have been using WhatsApp for education purpose as especially teaching and learn ELS.
(Paper ID: 22ER282201507)
Fading Craze of Management Education in India: Student Perspective
Document Information:
Title: Fading Craze of Management Education in India: Student Perspective
Author(s): Dr. Roshan Lal Raina, Professor, Communication Group, Indian Institute of Management Lucknow (IIM), Prabandh Nagar, IIM Road, Lucknow – 226 013, India, roshan@iiml.ac.in, Mr. Iftikhar Alam, Dean and Assistant Professor, Communication Group, International Institute for Special Education (IISE), Kanchana Bihari Marg, Off Ring Road via Kalyanpur, Lucknow - 226022 (UP), India, alamiftikhar1982@gmail.com, Ms. Faizia Siddiqui, Assistant Professor, HR, International Institute for Special Education (IISE), Kanchana Bihari Marg, Off Ring Road via Kalyanpur, Lucknow - 226022 (UP), India, faiziasiddiqui@gmail.com
Citation: Dr. Roshan Lal Raina, Mr. Iftikhar Alam & Mr. Iftikhar Alam "Fading Craze of Management Education in India: Student Perspective", IJFTMR Volume II, Issue II, February - 2015, Pages: 25-31
Keywords: Management Education, Management Institutes, Technical Education, Employability
Article type: Research paper
DOI: 10/03/2015
Publisher:Akshar Publication
Abstract: A degree in Management, which at one point in time was a dream course for many, is in the doldrums. In fact, the entire Indian higher education industry is experiencing a downtrend. Once a lucrative ‘business’, it is now at the mercy of Government—bailout packages. Initial signs of recession that appeared in 2010, were explained as ‘cyclic phenomenon’, and hence, not many were bothered. However, four years since, the situation is gradually worsening. The best one to reason with-over this state of affairs-is the student fraternity. This research aims to discover the major reasons for the adverse attitude of Indian students towards management education. The study was conducted upon a sample of Management Graduates picked up from institutions based in four metropolitan cities. The objective was to find out their take on the declining state of management education in India. The study is based on both primary and secondary data, collected after an extensive survey of the sample units, and data from various bodies, mainly the All India Council for Technical Education (AICTE).